Wednesday, May 12, 2010

Moving Day


The Business of Denstistry is moving. Our new blog has the ability to keep track of our readership opinions so that we can keep in tune with private practitioners' needs. Please feel free to peruse our latest article called ASPIRATION, INSPIRATION and PERSPIRATION and enjoy our new blog called:




Please feel free to send us feedback about this new endeavour. An exciting new improvement is the installation of surveys. Now you can see results of private practitioner peer opinions right at the click of a button.




Tuesday, April 27, 2010

Social Media: WOM for the 21st Century

As seen in TeamWork Vol.3 No.2 - March/April 2010

Many dentists have been convinced to have a website as part of a “marketing” plan. This was touted as the latest and greatest way to attract new patients. The reality is that a web site, in and of itself, does not attract patients – people have to know how to find you on the Internet, just as they have to know how to find your office. The fundamental question, “How do people choose a dentist?”, has broadened to our use of the power of the Internet. People are more influenced by opinions of their friends, family, neighbors, and co-workers – those that they trust and respect. We have discussed “Word Of Mouth” (WOM) and its value as a promotional tool in business. Used extensively by marketing-savvy major coporations including Coca-Cola and McDonalds, who pay individuals to talk about their products to their friends and even strangers. For professional services the power of WOM is invaluable to building and growing our business. The benefit of having WOM on the Internet is that we can see what people are saying about us. As we end this first decade of the 21st century, changes in how we communicate with others have made WOM a global opportunity and risk.

To read more about using Social Media for effective Word of Mouth marketing, visit our website and log into the Members Only to get access to the full version of this article and other articles written by Nadean. If you have any questions regarding this article or practice transitions, message us at info@empoweredbynba.com.

Friday, April 16, 2010

Opportunity Knocks

By: Nadean Burkett, as published in Spectrum Dialogue Magazine.

…Will you know when it’s calling for you? At this time of the year, we are contacted by those preparing to graduate, and practice owners dealing with career and business issues. Whether managing change or being the agent of change, there are rewards, risks and challenges that are intrinsically part of our leadership roles in all stages of our careers. Opportunity is usually disguised as challenge and the sound of opportunity knocking can be drowned out by the little voices in our heads – negative self-talk.

Those who have identified our strengths and limitations, acknowledge them and collaborate with a support team of those who balance them, are better positioned to act decisively when opportunity knocks. Those who do not give in to immediate gratification (short term benefits or rewards) and are focused achieving their own clearly defined success goals, are most likely to recognize these disguised opportunities.

What stands in the way of most professionals seeing opportunity is the haze of potential risk or imperfection that so often surrounds it. There are no guarantees in life – spending effort avoiding risk or waiting for something to materialize that is ideal obliterates our views of opportunity. The fact is that those who wait for success to arrive often miss the invitation because it has not come packaged as expected. As John Lennon sang, “Life is what happens while we are busy making other plans…” Everyone’s opportunity comes wrapped differently. We must keep an open mind. We will have oru own set of challenges to manage and obstacles to overcome. Our ability to recognize opportunity as it passes by depends on our own life and career/business experiences, how we perceive ourselves, what we are prepared to do, or not, what you are willing to invest, or not and what our skills and talents are, or aren’t. Each of these individually and collectively will influence what our career or practice success plan looks like and how we make decisions. These all define how and what we recognize as opportunity.
Opportunity is only one component necessary to achieve success. Many people think of success as a destination, if this is true then consider this-there is no elevator to success, we must all take the stairs! When past clients refer their colleagues and friends to us, often the caller’s first statement is that they want to emulate the success of someone they admire or respect. But, they are aspiring to be their friend rather than being inspired by what they have observed. This seems to be a subtle difference but in fact it is cavernous. Every practice and person is unique – every challenge is different and life is dynamic. If we spend our efforts focused on the success of others, we may be overlooking opportunities for our own success.

Nothing worthwhile comes easy. We all appreciate and get far more satisfaction from what we work hard to achieve. What none of us see are the obstacles, effort and sacrifices it took others to accomplish their level success. The outward signs of success are merely the material results of success, not the measure of it.

If you want this year and this new decade to be your time to achieve your dreams, we have top five steps to success. These steps along with many more of our full length articles can be found on our website http://www.empoweredbynba.com/ under the Members Only Section. Sign up now and recieve exclusive access to our resources and exclusive notifications.

Nadean is also available via email for any comments or questions you may have at burkett@empoweredbynba.com.

Friday, March 12, 2010

The Right Thing: Part II


Trust is the most important component to building relationships in our lives. Since professionals rely on the quality of relationships for success in their business (practice), developing and maintaining trust must be our goal. How successful we are in achieving this determines all other outcomes.

As we have discussed in previous articles, trust is a four-pillar concept. These are:

character

communication

competency

and last but not least consistency.



Actions speak louder than words – our behavior clearly communicates to those around us our intention, commitment to the verbal messages we send and how consistent we are to the values we espouse. These actions either support the opinions others have about our character, competency and consistency. We teach others who we are and how to treat us by setting examples for them.

We judge and are judged every minute of every day. When our behavior is inconsistent with past behavior or is perceived to be so by those who interact with us, our trustworthiness diminishes and the quality of our relationships decreases exponentially. We must be true in demonstrating our commitment to our core values, vision, philosophies and standards.

Decisions are abstract until there is a corresponding action. To find out more about what effects our decision-making and how we are affected by the choices we make, visit http://www.empoweredbynba.com/ for the full length feature article and other practice management resources. This article is featured in TeamWork Magazine Vol 3 No. 1 – January February 2010. Further study options and interactive learning opportunities are also offered through our www.practiceempowerment.com or email us to find out more information about EMPOWERMENT™: info@empoweredbyNBA.com

Monday, February 22, 2010

Decision-Making: Our Ancestral Legacy

John F. Kennedy (1917 – 1963) said, “We must use time as a tool, not a crutch.”

If you have ever regretted missing out on an opportunity, or were too late to take advantage of one you may be suffering from survival-based thinking. Timing is said to be 70% of success in business. If you make the right decision, but it is ill-timed, that is an opportunity lost. Reaching our long term goals for success takes vision, planning preparation, and discipline. In a recent article published in Psychology Today, the ability (or should we say inability?) to conceptualize and follow through on long term (more than 6 months) goals is partly determined by how much our brain has evolved over the centuries. That article kindled a spark on the topic of critical thinking and achieving our vision as professionals.

To read this full article & the result of the findings about long term versus short term goal thought process, please visit our website and sign up for our Members Only section for access to this article and much more. (http://www.empoweredbynba.com/index.php?option=com_comprofiler&task=registers&Itemid=42)

Please note: if you book a private consultation with Nadean at the Pacific Dental Conference before the end of March, you will automatically be entered into our draw to win a copy of The Exceptional Dental Practice - Why Good Enough Isn't Good Enough by William Lockard.

Thursday, February 4, 2010

The Right Thing – Part 1


Featured in Spectrum Dialogue Magazine – Vol 9 No. 1 January 2010


Making choices that affect us and others – employees, patients, colleagues, partners, etc – is something that challenges all of us throughout our daily lives and careers. Our motto/philosophy in this regard is:



do the right thing,


at the right time,


for the right reason.


This doesn’t mean doing whatever is easiest, but making your decision reflect your core values and that fits with your vision and goals for your career and practice. Anything less leads you astray on your success journey.


Do what is necessary to bring you closer to your ultimate goal without harming others. Stray from the herd – the view is much better from the front than the middle or rear anyway!


The Pacific Dental Conference is coming April 15 – 17th 2010 at the new Vancouver Convention Centre and we have decided to stray from the herd. We will still be in attendance but instead of our traditional booth, we will be hosting private meetings hosted at a location within walking distance of the PDC.



Email us for more information at info@empoweredbynba.com or visit our website at http://www.empoweredbynba.com/ and sign up for our Members Only section for the rest of this article, announcements, resources and much much more.





If you book a private consultation with Nadean at the PDC before the end of March, you will automatically be entered into our draw to win a copy of The Exceptional Dental Practice - Why Good Enough Isn't Good Enough by William Lockard.